Daughter at Gymnastics. Check. Mental list of groceries. Check. Son snapped into cart. Check. Ok, off to the orange juice section. I am there….but where? Where? WHERE is the Tropicana, pulp-free, family sized jug?! Look again Jen. Calmly. Any standard sized cartons? Nope, I just see a ton of some new generic company. Did Stop & Shop sell out decide to only sell their generic? Look for employee. Don't bother, just look again. Oh my goodness! All those generic bottles ARE the Tropicana. Why would they do this? I am no designer but I do not like the new design. I will slowly adjust but I miss my orange with a straw-it stood out before and now their cartons just blend in. I guess they are going for the minimalistic look. Thank goodness the taste did not change. What do you think?